Hi there

Best Picture Settings - Is a very difficult question to answer.  This is because what is best for one person or situation is different to another.   You could have a brighter or darker room compaired to another person, or that person likes a more vivid picture etc etc etc.

My advice is to create a chart or spreadsheet, then list down the settings that they are currently, and then change the settings over time.

Below I have attached a screenshot of my spreadsheet (as I cant attach xls files) to this thread as an example - this is what I created for myself for my KDL-42W807A TV

Hope this assists

Cheers