Sony becomes the official sponsor for World Athletics

[_J.G.M_]

Sony has become the official sponsor for World Athletics. We will be supporting all World Athletics Series events from 2024 to 2026, starting at the World Athletics Indoor Championships Glasgow 24 on the 1st of March.

Founded in 1912, World Athletics is the international governing body for track and field and running events, promoting the development of the sport through meaningful partnerships, and supporting athletes at all levels in over 200 countries and regions.

Sony aims to work with creators and leverage the power of technology to elevate experiences for sports fans across the globe. We will share athletes’ awe-inspiring achievements through cutting-edge technologies, including Alpha cameras, G Master lenses, and broadcast solutions. Hawk-Eye Innovations (our wholly owned subsidiary) will contribute to fair competition management through officiating services.

“We are entering an exciting few years for our sport and I can think of no better partner than Sony to help us capture the excitement, the thrill, and the breath-taking performances our sport promises to bring”, enthused World Athletics President, Sebastian Coe. “As the number one Olympic sport, the eyes of the world will be squarely focused on athletics this year as our athletes compete across our five World Athletics Series events, plus Paris. We look forward to the outstanding photographs Sony will capture at our events to immortalise these many moments in our sports’ history.”

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